"Beast Hunters" will be the touchstone for "Transformers" brand entertainment in 2013, driven by the award-winning "Transformers Prime" animated series, produced by Hasbro Studios and airing on The HUB television network in the U.S. (Fridays at 7 p.m. ET). "Transformers Prime" is also seen by fans in over 170 countries around the world.
“'Beast Hunters' is an exciting new direction for Transformers brand entertainment and the introduction of the Predacon faction is a pivotal moment for Optimus Prime and the heroic Autobots, impacting the world of Transformers which will never be the same,” said Jay Duke, Global Transformers Brand Vice President at Hasbro. “Kids and fans will be amazed by how Hasbro will bring this story and the ‘beasts’ to life across the brand’s major entertainment platforms in 2013.”